FarmVille 2: Country Escape
All the appeal of the original FarmVille game, designed for ease of accessibility on mobile. With an offline mode, players can play anywhere, making progress on crafting, selling goods, and expanding on their farm anytime. Play online to connect to social features such as your Co-Op, chat with friends, and Contribute to collaborative order boards
Role
Lead UI/UX
Overview
With a successful game comes challenges. Our goal on mobile was to give players an immersive experience without feeling the burden of menus or cumbersome UI's. We wanted to keep players in the moment and socialize with their friends to create the experience they want to make.
Background
Bringing the FarmVille 2 game onto mobile wasn't a straight port over. There were key game modes that were adapted from the web version, but the team started from the ground up. The narrative did tie to the web game, but was its own separate entity. Using the web version as a baseline, the game needed to have a "Mobile First" vision. I built on the goal of creating seamless navigational models to help players build muscle memory around their game habits.
Visual Hierarchy
I went through a series of iterations on how the navigation around key modes would be built. From visual hierarchy to wire framing, it was important to create a foundation to help support future features.
Core actions and building from there was where I started in the journey of finding the best navigational paradigm. Game actions were split into 4 sections: Core, Primary, Secondary, and Tertiary. Since the main menu was essentially the farm, the main core actions were centered around tending to the crops and animals.
Social
Interacting with friends around the world was how players were able to progress faster by helping each other farm more efficiently. We found that social needed to be high on the key game modes so I wanted to make sure that was easily accessible through multiple channels. Both in-game story and space, a player could find the guild sign next to their farmhouse or access guilds through the social feature.
Final Design
Interacting with friends around the world was how players were able to progress faster by helping each other farm more efficiently. We found that social needed to be high on the key game modes so I wanted to make sure that was easily accessible through multiple channels. Both in-game story and space, a player could find the guild sign next to their farmhouse or access guilds through the social feature.
